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2 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all …
Weekly roundup: Publicis Groupe forms Leo, MY's controversial …
1 day ago · Happy Friday MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. If last week wasn't crazy enough, this week, the talk of the town was Publicis …
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Jun 30, 2024 · MARKETING-INTERACTIVE Daily e-newsletter The monthly print edition of MARKETING-INTERACTIVE is supported by MARKETING-INTERACTIVE Daily, a daily email …
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5 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all …
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Jan 10, 2025 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all …
These were the region's most captivating CMO moves in 2024
Dec 10, 2024 · The marketing industry is a whirlwind of innovation and change, and 2024 has been no exception. From artificial intelligence and machine learning, unexpected …
Key insights shaping marketer strategies in 2025
Nov 8, 2024 · Data ambitions, AI and machine learning and omnichannel marketing are some of the key areas marketers are concerned about in 2025. This is according to the Yahoo …
Report: Brand building surges as the top priority for B2B brands in ...
Aug 28, 2024 · B2B buyers have proritised trust and brand building, while their focus on demand generation and lead conversion has eroded this year compared to 2023.
How marketers can navigate transparency in AI-generated ads
Oct 11, 2024 · Artificial intelligence (AI) has quickly become an advancement in technology that cannot be avoided. This is especially seen in the advertising and marketing industry where …
Where’s the money? Where creative agencies envision growth in …
Nov 21, 2023 · Marketing efforts and campaigns increasingly demand unique ideas and creativity to capture and engage consumers in a world that is overloaded with content.