Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Streaming grabs 36.4% of total TV viewing; Roku Channel enters with 1.1% of TV usage Editor’s note: We have implemented a methodology change that credits the viewing to streaming originals (as ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

While the front sections of the quarterly Nielsen Total Audience reports typically dive deep on media usage by certain demographics—age, ethnicity, income, etc.—the first-quarter 2016 report focuses ...