Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a consumer backlash against processed foods. In this new campaign, however, VCCP ...

Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more user-friendly and (say it ...

Worker on Roblox It’s one thing to build a branded world in a virtual universe. It’s another to pay people real wages to work in it. IKEA’s recruitment campaign on Roblox does both, and does it well.

The combo of independent Pablo and Accenture Song's Unlimited seems to have taken over from M&C Saatchi as the UK ...

Lucky Generals has won UK retailer Holland & Barrett, a big operator with over 1,000 stores in and outside the UK, still known to most as health good shops. These days, of course, 'wellness' is the ...

There's a new international Out of Home media agency launching into a market currently dominated by Talon and billups, ...

Honestly, I'm not sure it's been a vintage year. We've seen brilliance in pockets but the discourse seems to have been driven by rows about free lunches at WPP, the eternally dull debate about brand ...

Omnicom boss John Wren has signed a new contract – at a bargain basement $1 a year – to stay on as chairman and CEO until the end of 2028, when he will step down to be executive chairman. Wren, of ...

When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for marketers: you don’t actually need people to stop and stare at your ad, ...

A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might loosely call ‘culture.’ It’s beach body ready time of course so BBH US is updating ...