This year there seems to be an accelerated push for more measurable results as platforms become more fragmented. This makes me wonder if this increase will drive up prices.

ES, with more than 100 clubs, is located mostly in California and Texas but is expanding, adding about 25 clubs -- all company-owned -- each year. Basic memberships start at $9.99 a month, putting the ...

If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 ...

Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story?

Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated prices down, said UHG CEO Andrew Witty ...

As some political leaders and others direct blame at people and/or policies as wildfires ravage Los Angeles, Snapchat and its ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

"While Plaintiffs invoke modern fears of algorithmic control and deceptive design, the court finds that a reasonable consumer is no more likely to be misled by Amazon's practices than they would be on ...

Guthrie's is the original innovator of the chicken-finger concept, with more than 40 restaurants across the Midwest and ...

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A-B claims to be this year's largest Super Bowl advertiser across all beer, alcohol and consumer packaged-goods companies.