If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 ...

Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated prices down, said UHG CEO Andrew Witty ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

As some political leaders and others direct blame at people and/or policies as wildfires ravage Los Angeles, Snapchat and its ...

Although ad-supported streaming and digital platform businesses continue to show gains, the study says, ad-free streaming ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

A-B claims to be this year's largest Super Bowl advertiser across all beer, alcohol and consumer packaged-goods companies.

Guthrie's is the original innovator of the chicken-finger concept, with more than 40 restaurants across the Midwest and ...

"The New Yorker" devotes 13 pages to a new profile of Lorne Michaels this week as his show, "Saturday Night Live," marks its ...

In a category filled with perfect abs, flailing ropes and Olympic squats, ES is trying a different approach: a campaign starring a cute little mascot named Will Power. The new approach is “as much a ...

Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story?