Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Marketing Society has appointed ITV CEO Dame Carolyn McCall as its new president, replacing outgoing president Syl Saller ...

Former Merlin Entertainments UK and Europe group sales and marketing director, Sara Holt, will join Center Parcs UK and ...

The retailer credits “sharper prices”, a growing loyalty scheme and “more effective promotions” for strong performance.

In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...

Self-tanning brand Skin & Tan has dropped its old name to broaden its appeal to new consumers, and speak to those who are ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...