Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary? Today's infographic, by CoSchedule, answers those questions, ...

You might have heard the term "blockchain," and you might even know how it works (kind of). But how is blockchain fundamentally going to change marketing as we know it? The rumors are true—blockchain ...

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half. The report was based on data ...

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2016 of ...

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. The report was based on data from a survey conducted in ...

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...