The Hot Wheels x Maje spring/summer 2025 collection showcases premium design innovation, targeting the rise of female empowerment in motorsports and modern fashion culture. Rooted in Hot Wheels ...

Featuring fan-favourite characters from hit property Monster High, the range launches in 2025 and additional product lines are already in development. Mattel and Playmobil have announced a multi ...

Jazwares’ Squishmallows brand has joined forces with Crocs to release a variety of shoes and Jibbitz charms inspired by the iconic plush characters. Jazwares and Crocs are partnering to bring ...

Jazwares has entered into a multiyear global toy licensing agreement with Scottgames to produce a toy line inspired by Five Nights at Freddy’s. Building off the immersive settings and ...

Heathside Trading has signed an agreement with Millimages to distribute a new line of Molang gifts and collectibles, set to launch in Q3. With over 7m followers across social media, Molang is an ...

Mattel reports that Barbie sales drove the 9% increase, helping the company to its first quarter of sales growth in a year. Mattel has announced that its sales increased by 9% in the third quarter ...

Toy World - the business magazine with a passion for toys. Published by Alakat Publishing Ltd. 61 Maxted Road, Hemel Hempstead, Hertfordshire, HP2 7DZ ...

To mark the London premiere of Barbie, the capital saw activations such as pink buses, taxis, floodlit landmarks and a Doctor Who TARDIS. The Barbie movie’s European premiere took place on ...

Outright Games and MGA Entertainment have revealed their upcoming game, Rainbow High: Runway Rush, the first console game based on the No.1 fashion doll Rainbow High. Rainbow High: Runway Rush is ...

Batwheels marks DC’s first ever Batman pre-school series, with Warner Bros. Discovery Global Consumer Products working with top licensees and partners on a global merchandise programme.

After spending many years as a clearance company, Heathside Trading is now enjoying success in the pop culture collectibles market with its Khadou brand. Sales manager Max Nelson tells us more ...