Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and ...

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking legal and cultural blowback, the marketing world weighs the ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

After serenading the rain gods last year with a giant ‘Megh Santoor’ billboard that literally sang when it poured, the brand ...

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

Magnite has introduced SpringServe video platform that integrates the SpringServe ad server with the programmatic features of ...

Magnite has introduced SpringServe video platform that integrates the SpringServe ad server with the programmatic features of ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.

Magnite has introduced an upgraded version of its SpringServe video platform that integrates the SpringServe ad server with ...

In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims ...

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and ...