Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and ...

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking legal and cultural blowback, the marketing world weighs the ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

After serenading the rain gods last year with a giant ‘Megh Santoor’ billboard that literally sang when it poured, the brand ...

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.