According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

The dramatic art-filled lobby of the Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...

FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

AI is being embedded in tools, tagged in decks and tossed into internal sprints. But there’s still no shared definition of ...

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is ...

Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...