We got to try Pepsi's upcoming Prebiotic Cola ahead of it release, and spoiler alert: both flavors of this prebiotic soda are ...

Pepsi Prebiotic Cola boasts Pepsi flavor with added functional benefits. We compared it to other PepsiCo brand Poppi to see ...

KO sees volume growth in BODYARMOR and Powerade as it leans into energy and hydration for long-term value share gains.

The success of hydrating and functional drinks is pushing brands to align more with shoppers’ daily health rituals, according ...

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and ...

Co-founder Ross Iverson says PE recognizes health and wellness as a megatrend but does not want to get involved in the lower mid-market stage – ‘but they love assets that are at that $200m-to-$300m ...

The three Texas cities in the top 15 were Houston at number seven, Dallas - Fort Worth at number 14 and Austin at number 15 ( ...

Skaters in East Texas don't have a lot of options when it comes to skating. One East Texas town will be adding an area for ...

The burgeoning market is fueled by increasing consumer awareness regarding the benefits of enhanced water, offering a flavorful alternative to sugary carbonated beverages. Innovations in functional ...

There were 21 4th-place winning tickets sold in New York from last night's Powerball drawing. Those tickets matched four out of five numbers but missed the Powerball number. 17 of those tickets won ...

One effort to increase blood donation in NY, which gives vouchers for free ice cream or beverage, is called "Pint for a Pint." ...

Many reality TV stars leverage their on-screen exposure to build brands of their own. While some focus on launching branded product lines (e.g.