Netflix has used generative artificial intelligence (AI) to create visual effects in one of its original TV shows for the ...

Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV ...

Netflix began to roll out its Ad Suite, a proprietary first-party adtech platform intended to create a fresh revenue ...

Netflix has revealed it has employed generative artificial intelligence (AI) to create visual effects in one of its original ...

Netflix has officially joined the wave of entertainment companies using AI to improve their productions. During a recent ...

Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI ...

Netflix co-CEO Ted Sarandos has confirmed that its The Eternaut series used generative AI instead of traditional VFX to cut ...

AI agents and “super signal aggregators” could perpetuate programmatic’s worst practices, pushing premium media brands into a new era of commoditization.

A blink‑and‑you‑miss‑it building collapse in Eternaut episode 6 was crafted with generative AI, slipping past viewers unnoticed.

The Eterenaut” is the first show from the streaming giant to use GenAI, which co-CEO Ted Sarandos called an “incredible opportunity.” ...

Netflix has started using generative artificial intelligence (AI) in its movies and series for the very first time. The ...

Companies that create AI models and tools for video frequently discuss partnering with Hollywood studios to enable certain ...