Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

ATLANTA — RaceWay tapped PAR Technology Corp. as its technology partner for the launch of its first customer loyalty program, ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Hyundai Motor America has introduced a new customer loyalty initiative called Hyundai Rewards, offering benefits to all ...