Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Hotel loyalty programmes have evolved beyond free stays, offering instant cashback, local experiences, and flexible perks.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

ATLANTA — RaceWay tapped PAR Technology Corp. as its technology partner for the launch of its first customer loyalty program, ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Hyundai Motor America has introduced a new customer loyalty initiative called Hyundai Rewards, offering benefits to all ...

Seabourn is enhancing its "Seabourn Club" loyalty program. Launching October 20, and shaped by guest and trade partner ...