Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritus at Cornell University, confirmed to The Verge last week that Gouda “is almost assuredly not the most wi