Everyone loves cake, but would it be a crowd pleaser in sandwich form? Leading UK supermarket Tesco is testing the limits ...

But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal.

Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

Tesco sells birthday cake sandwich months after M&S strawberry sandwich controversy - Tesco has released a birthday ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...

Tesco has released a limited edition “birthday cake sandwich”. It’s made with cream cheese and strawberry jam and can be ...

The Limited Edition Birthday Cake Sandwich hit Tesco stores in the United Kingdom earlier in the week, and is understood to be available for four weeks.

One of Liverpool Echo's writers Hannah Rees found the sandwich at a Tesco near her. It was the last one left among the ...