Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Following Joe Biden's diagnosis of prostate cancer, political figures like Kamala Harris, Hillary Clinton and more are ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

The AI euphoria—and peril—driving ServiceNow’s Bill McDermott• The Top 5: Silicon Valley’s most exotic fitness goals• Plus, our Recommendations: A wager to save a dad; “Fargo” in Maine; and a band of ...

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...

On The Vergecast: How not to name your streaming service, the reality of next-gen CarPlay, and the future of Android.