Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It ...

Urban Outfitters is redefining the back-to-campus experience for Gen Z, teaming up with HGTV, the authority in all things home, to launch a national Dream Dorm Makeover Contest. The initiative is part ...

Philadelphia — Urban Outfitters is targeting the Gen Z back-to-campus crowd, introducing them to décor for their dorm rooms through a makeover challenge in conjunction with HGTV. The Dream Dorm ...

For years, TikTok has reigned supreme as the undisputed king of Gen Z's digital attention, captivating young audiences with its endless stream of short-form videos. Yet, a quiet revolution has ...

Campaign Middle East rounds up the latest platform updates on social media and streaming platforms from June. Here are the ...

Independent agency MP&F opened an office in Knoxville, Tennessee. A new agency called Shophouse launched, with former Huge ...

While digital hoarding might feel like a personal failing, the behaviour is actively encouraged by platform design.

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving growth is charting new paths.

The roundtable focused on digital content and included Pinterest—which presented the event—as well as many other business leaders.

Engage would-be customers by highlighting how the travel experiences will leave people feeling, rather than just what they ...