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Netflix is rolling out an HDR10+ video quality upgrade for Premium subscribers with compatible TVs and other devices.

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Netflix is launching support for the HDR10+ format. The new format will initially only be available for select content.

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Netflix has revealed that it’s just added a new feature to its film and TV show streaming service that should instantly improve picture quality for millions of its subscribers around the world.

Netflix has announced that users will now be able to stream content in HDR10+, a rival to Dolby Vision. Compared to HDR, this format offers a wider dynamic range for a bolder and brighter image.