McDonald's Turns Heads With Surprising New Menu Item originally appeared on Parade. McDonald's has always found a way to ...

Handheld menu items featuring chicken strips are seeing an uptick in introductions across foodservice menus. Yum! Brands subsidiary Taco Bell has built off the launch of its chicken nuggets with a ...

Either way, nothing is more irresistible than crispy chicken, and Taco Bell is determined to make its version the best on the ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

But fans won't be left wanting for much longer as on Tuesday, McDonald's revealed that a revamped version of the Snack Wrap ...

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse ...

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.