Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Discovery's bid to bolster its positioning in an increasingly ... With legacy brands facing extinction and market leaders consolidating power, WBD hopes that 'HBO Max' will cut through the noise ...

New research from Omdia reveals that Netflix maintains its leading position in South Korea’s subscription-based online video market, accounting for 31% of ...

YouTube really wants a creator to win an Emmy — and it's making a splashy marketing and PR push to help.