The Gaming Best Practices Guide offers a comprehensive look at why in-game advertising is growing so quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

According to Variety, Black Ops 7 sees This Is Us star Milo Ventimiglia play David Mason (the character is recast with a new ...

The sacred Call of Duty calendar dictates that every few years, Infinity Ward makes a Modern Warfare game. This year that changes: Microsoft announced Call of Duty: Black Ops 7 at the Xbox Games ...

Anticipation for this year’s Call of Duty is ramping up. Still, as a longstanding fan, I have some grievances I would like to see the next premium game address.

The solution? Establish a straightforward system to track, measure, and optimize your marketing strategy so you can achieve reliable, repeatable success. One client I worked with ran a thriving ...

Microsoft completed a $75.4 billion acquisition of Activision-Blizzard, integrating major franchises into Xbox Game Pass, enhancing its gaming strategy. Microsoft CEO Satya Nadella reiterates Xbox ...

But then Nadella then talks about their strategy with Activision content ... and it’s just been fantastic to see the launch and the marketing around it, the buzz around it and the love for ...

If not, Microsoft would probably pay to find out where you’ve been hiding, because the tech giant has shelled out a marketing ... revenue strategy and putting a lot of faith in Activision ...

Ahead of Call of Duty: Black Ops 6's release on Oct. 25, Activision plans to use AI to remove cheaters within an hour of their first match. The new anti-cheat system leverages player behavior data ...

GameSpot may get a commission from retail offers. With just a few more weeks to go before Call of Duty: Black Ops 6 launches on October 25, Activision's marketing machine is ramping up. A new ...