The phased release model of the triathlon adventure helped reduce churn and stabilize VGTV’s subscriber base, proving how ...

A look at app redesigns by The New York Times, The Washington Post, NZZ, and FAZ showcases new navigation trends in premium ...

The Guardian in the U.K. has found significant reader support without implementing a paywall. During this week’s Webinar, Liz ...

Artificial Intelligence can offer a lot for news companies, but it cannot find the stories nor connect with the people ...

Written by INMA Newsroom Transformation Initiative Lead Amalie Nash, “Beyond the Dashboard: 14 Case Studies in Newsroom Metrics” takes a deep dive into how leading newsrooms evolved their use of data ...

How 14 global news media organisations have evolved their use of data to strengthen journalism, grow audience relationships, and drive business results is the focus of a new report released today by ...

When generative AI first exploded onto the scene in late 2022, news companies around the world scrambled to respond. Many raced to build and release AI-powered tools, but The Guardian resisted the ...

When we talk about branded content, it’s common to automatically think of digital, print, or audiovisual formats. But what happens when we not only need to create and disseminate that content, but ...

Since 2014, The Guardian has achieved remarkable numbers in its digital subscriptions, amassing more than 1 million supporters and pulling in an annual digital revenue of nearly £100 million. More ...

There is a mismatch between how quickly tech companies are moving and how fast media organisations can determine the risks and opportunities associated with new AI models and tools. And there is still ...

When Berita Harian (BH), Singapore’s sole Malay-language daily, began its digital transformation journey, the goal was clear: to grow its audience, especially among younger Malays, while staying ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...