Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and ...

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

After serenading the rain gods last year with a giant ‘Megh Santoor’ billboard that literally sang when it poured, the brand ...

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking legal and cultural blowback, the marketing world weighs the ...

Magnite has introduced SpringServe video platform that integrates the SpringServe ad server with the programmatic features of ...

Magnite has introduced SpringServe video platform that integrates the SpringServe ad server with the programmatic features of ...

Magnite has introduced an upgraded version of its SpringServe video platform that integrates the SpringServe ad server with ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s ...

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.