AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Meta and Mozilla’s new browser-based attribution system for web ads appears to solve an interesting math problem. But if applied to real-world advertising, it will increase privacy risks for users, ...

Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be ...

The Omnicom-IPG deal “creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is mixing old signals with new ones.

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...