Understanding why most AI strategies fail The failure to implement AI initiatives extends from the top of the funnel to the bottom. Companies can demonstrate AI works in controlled tests, but nearly ...

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.

Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside ...

We’ve curated the 14 most impactful updates from May, focusing on what’s actually going to save your team time, unlock growth opportunities or improve your CRM experience.

The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is some cause for concern ...

Human interaction seems to drive conversions, despite the intense focus on AI.

What does it mean to be AI-ready? Being AI-ready means understanding how generative AI impacts your brand and building strategies to harness and inform that impact. Generative AI models are already ...

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the ...

Discover cutting-edge marketing technologies that can help you boost ROI, deliver powerful customer experiences, and drive company-wide success.

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results.