Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Seabourn is updating its loyalty program starting October 20, offering faster access to benefits, new member level thresholds ...

Hyundai Motor America has introduced a new customer loyalty initiative called Hyundai Rewards, offering benefits to all ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Seabourn is enhancing its "Seabourn Club" loyalty program. Launching October 20, and shaped by guest and trade partner ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

The grocer is offering shoppers in its paid loyalty tiers more than $100 in savings during a two-week stretch that starts ...