Ferrero to buy cereal maker WK Kellogg for $3.1 billion
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GlobalData on MSNFerrero reaches for the cereal bowlFerrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay off?
Kellogg’s sales, income and stock price have been on a down slide since the 2023 split with Kellanova; Ferrero will become one of the largest and broadest food processors in