Bad Bunny is performing a series of 30 concerts that fans say are meant to galvanize Puerto Rico’s unique sense of pride and resilience against the backdrop of economic uncertainty, gentrification, and the long-lasting impact of colonialism.

Bad Bunny’s latest move? Total game-changer for Puerto Rico. As he kicks off his tour, it’s not just the beats that’ll be booming -- the island’s economy is about to get a major glow-up!

During his Puerto Rico residency, Bad Bunny will host shows for locals first. And bring an estimated $100 million in visitor spending.