Apple is reportedly entering the foldable phone market in late 2026 with a device similar to Samsung's Galaxy Z Fold.

“When the company introduces its first foldable iPhone at the end of next year, it will be entering a product category that’s already seven years old—pioneered and dominated by its biggest hardware rival, Samsung Electronics Co. And this time, Apple won’t be debuting a radically new interface or transformative hardware,” writes Gurman.

The foldable iPhone is expected to feature a book-style design, akin to Samsungs Galaxy Z Fold 7 and could be price around $2,000.