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What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
Max is going back to its HBO Max roots this summer
Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
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Max who? HBO social teams steal the show in rebrand mess
Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...
Max Is Becoming HBO Max (Again)
Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced ...
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Warner Bros. Discovery to rebrand Max as HBO Max
Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...