Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

JB Perrette, President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, provided further details on the upcoming change. Perrette said, “We will continue to focus ...

HBO and NFL Films re-team to present two upcoming editions of the groundbreaking series, "Hard Knocks: Training Camp with the Buffalo Bills" and "Hard Knocks: In Season with the NFC East." ...

Pee-wee as Himself is an upcoming American documentary series directed and produced by Matt Wolf. It offers an intimate look at the life and career of Paul Reubens, the actor and comedian famous for ...

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

The "Harry Potter" author recently gained backlash for gloating over a U.K. Supreme court ruling that defined womanhood by ...