Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

J.D. Power Southwest Airlines has the highest customer satisfaction rate in the ... which was met with fiery backlash from loyal customers. On the other side, Frontier Airlines, Spirit Airlines ...

customer-focused experiences, has also announced other changes. Southwest is launching a basic economy fare to remain competitive with other major airlines. It's also launching dynamic pricing ...

Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Southwest Airlines has made a number of unpopular moves over the past several months and weeks, highlighted by the airline's ...

"Our industry-leading set of initiatives of customer-friendly policies, and you know the list, is a big part of what attracts people to Southwest Airlines. And after fare and schedule, bags fly ...

"Our Employees have always been ... of unrivaled Customer Service with top-ranking operational performance," said Andrew Watterson, Chief Operating Officer at Southwest Airlines.

New economy class seating on Southwest Airlines. J.D. Power said customer service is a key differentiator when it comes to customer satisfaction, and Southwest Airline executives have said on ...

The Trump administration has dropped a Biden-era lawsuit against Southwest Airlines, accusing the company of illegally ...