Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Southwest Airlines has made a number of unpopular moves over the past several months and weeks, highlighted by the airline's ...

Still, much as Southwest likes to trace its origins to a single day in 1966, when its co-founders Herb Kelleher and Rollin King talked through the idea over drinks in a hotel bar, years from now ...

Southwest Airlines will end its decades-long policy of free checked bags and will now require customers to pay for luggage.

Southwest is becoming the first major U.S. airlines to tighten restrictions. By Yan Zhuang and Francesca Regalado The rules around flying with portable batteries are becoming more confusing as ...