Gen Z spending is growing faster than previous generations and will reach $12 trillion by 2030. Find out what they are purchasing.

When your space is visually compelling and photo-ready, influencers can become your most powerful marketing tool.

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before losing steam, but on TikTok, you’ll be lucky if a trend lasts a couple of ...

Cucumber Melon and Warm Vanilla Sugar from Bath & Body Works ruled my pre- teen years, and I still tend to gravitate toward vanilla-infused scents as an adult. But Gen Z is breaking away from the food ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

PINS ramps up global expansion and ad tech upgrades to boost engagement, but rising costs weigh on near-term margins.

Millennials and Gen Z are driving the global wellness economy toward personalized, science-backed products and services, heavily influenced by digital technology and social media. Evidence-based ...

As the warm breezes of summer drift in, we find ourselves drawn to refreshing our spaces and lifestyles. Pinterest, that endless source of inspiration, has revealed trends that perfectly capture the ...

Students were invited to participate in a survey conducted by The Chronicle, designed to explore their personal experiences ...

Here’s what’s trending in the world of interiors this summer… Our love of vintage shows no signs of fading. Furniture with a ...

Thought this trend was passé? Think again: the bohemian trend of the 2000s is making a spectacular comeback, driven by a new ...