Nordstrom's Anniversary Sale hasn't even started yet and the deals are already so good, you can snag a pair of New Balance ...

Mavericks rookie Cooper Flagg entered the game as the top pick of the 2025 NBA Draft, while Lakers sophomore Bronny James is on the fringes of the league. Additionally, Flagg is the future face of New ...

Tyrese Maxey will release his own two-shoe PE colorway with New Balance. Check our Sneakers news for more breaking content!

NBA stars are leaving their mark in signature kicks that turn every hardwood moment into a style statement. This year’s drops ...

The three-colorway campaign is joined by more New Balance ABZORB 2000s, JJJJound x PUMA, the Air Jordan 40, and more exciting ...

That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

White with green accents is shaping up to be one of the standout style trends at this year's Wimbledon, and Coco Gauff’s ...

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.