News

What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
Marketing Interactive3d
Max who? HBO social teams steal the show in rebrand mess
According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further drive ... data and insights – to best position itself for success," said the statement.
WAMC Northeast Public Radio7d
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
KNAU Arizona Public Radio7d
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Sportskeeda8d
"The marketing department is awful"- Fans lash out as Max changes its name back to HBO Max
About two years after HBO Max was rebranded as just Max ... leaning heavily on consumer data and insights — to best position itself for success." It is unclear when the changes will be unveiled ...
Bounding Into Comics5d
Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move
Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.
The Hollywood Reporter8d
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
The onstage self-deprecation continued when HBO Max Chief Marketing Officer Shauna Spenley ... Zaslav is one split away from fully turning his former position atop a withering bundle of cable ...