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Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in the business
Once you are comfortable with that shoe you want to stay with that shoe.’ Djokovic’s love for ASICS extends beyond his affinity for their footwear designs and performance specifications.
Tennis7y
Djokovic officially makes the leap to Asics shoes
The 12-time Grand Slam champion had previously been wearing Adidas shoes. His commercial has already been released and he's taken part in photoshoots with the new blue Asics shoe. The Serb will ...
Tennis1y
Novak Djokovic steps out in "24" shoes as he makes winning Australian Open start
Eagle-eyed Djokovic fans were quick to spot one new detail on the world No. 1’s blue Asics shoes: the number “24” is printed on the side of the heel. It’s a reference to the staggering ...
Sportskeeda1mon
From freedom & peace to power of the universe: Novak Djokovic breaks down secret meaning behind personal symbols on his custom sneakers
Novak Djokovic broke down the meaning behind the personal symbols present in his shoes. Djokovic is sponsored by the popular footwear brand ASICS, whose ubiquitous shoes have been a crucial ...
The Toowoomba Chronicle1mon
It’s all in the shoes: The scientific secrets behind Novak Djokovic’s incredible court coverage
It’s all in the shoes for Novak Djokovic. Picture: Michael Klein That’s how long ASICS scientists spend formulating his signature Court FF shoe. All the way through player feedback is crucial ...