As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

The Gaming Best Practices Guide offers a comprehensive look at why in-game advertising is growing so quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

According to Variety, Black Ops 7 sees This Is Us star Milo Ventimiglia play David Mason (the character is recast with a new ...

The sacred Call of Duty calendar dictates that every few years, Infinity Ward makes a Modern Warfare game. This year that ...

Anticipation for this year’s Call of Duty is ramping up. Still, as a longstanding fan, I have some grievances I would like to see the next premium game address.

Welp, after what felt like a year-long legal soap opera, the FTC has officially dropped its case against Microsoft’s mega acquisition of Activision Blizzard. That’s right—the $68.7 billion ...

The Republican-controlled Federal Trade Commission is abandoning a Biden-era effort to block Microsoft’s purchase of “Call of Duty” video game maker Activision Blizzard. In an order issued ...