As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

The Gaming Best Practices Guide offers a comprehensive look at why in-game advertising is growing so quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with ...

According to Variety, Black Ops 7 sees This Is Us star Milo Ventimiglia play David Mason (the character is recast with a new ...

The sacred Call of Duty calendar dictates that every few years, Infinity Ward makes a Modern Warfare game. This year that ...