AI companies spend between £0.82 ($1) and £3.27 ($4) per minute on video footage, with prices varying based on quality and format.

It’s a major get for Murati’s mysterious startup, which has also poached engineers and researchers from a number of other prominent AI firms.

Generative artificial intelligence bellwether OpenAI said on Tuesday that it is introducing a beta feature called Tasks to ChatGPT, signaling the company's foray into the virtual assistant space, competing with Apple's Siri and Amazon's Alexa.