Birds Eye, winner of Gold in the CPG/FMCG category at The DMA EMEA Awards, is showing that even legacy brands can think like ...

When heritage skincare brand E45 took home the Grand Prix at The Drum Marketing Awards EMEA 2025, it wasn’t just a win for ...

In an increasingly fragmented media landscape, knowing your audience isn’t just a strategic advantage - it’s a survival skill ...

T&Pm scooped the Grand Prix, Earnies won the Not for Profit Grand Prix and The Gang took the President’s Award at The Drum’s ...

Discover how Jeep's unique community-driven campaign transformed 20,000 enthusiasts into micro-influencers, boosting brand ...

"Discover IKEA's innovative Roblox campaign: immersive metaverse roles boost brand awareness, career perceptions, and ...

"UEFA's Get Trained, Save Lives campaign trains 180,000 fans in CPR, aiming to prevent sudden cardiac arrest deaths at ...

"Sky Ireland's bold mobile market entry in Oct 2024 with 'Expect More' campaign featuring Roy Keane, achieving double targets ...

"Greggs' Nigella Lawson Christmas ad sparks festive buzz, driving brand awareness and purchase intent vs. McDonald’s, Costa, ...

"Boost off-peak tourism in Ireland with authentic Halloween festivals; discover the real 'Home of Halloween' for a unique ...

At this year’s Drum Marketing Awards EMEA, the region’s most compelling campaigns didn’t just win gold – they reflected the future. From AI-enhanced creativity to radically authentic purpose-driven ...

Latest episode features a sprawling conversation with one of advertising’s modern greats, who has just been honored at The ...