AI chatbots entice users into subscriptions with free trials; non-pornographic content creators are raking in ad bucks on ...

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...

M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...

Comscore's new measurement tool gives publishers a better understanding of content consumption patterns – not just ad ...

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

Reddit COO Jen Wong shares how the company is banking on AI to push its conversation-driven performance marketing platform ...

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...

Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are ...