News

News Corp posts strong performance despite Australian slow leak
News Corp’s global business has posted strong full year financials — with a 2% rise in full-year revenues and a 14% increase in EBITDA (earnings before interest, tax, depreciation and amortisation) — ...
Dentsu’s Patricio de Matteis to step down, CEO replacement named
Dentsu ANZ’s chief executive officer Patricio De Matteis has departed the holdco, effective immediately, with New Zealand ...
In Marketing We Trust makes changes to leadership team, creates advisory board
Following last week’s appointments, In Marketing We Trust has announced a series of changes to its leadership team to “accelerate global growth and scale delivery”. It has also announced its inaugural ...
Unlock returns this October to explore the potential of the 24‑hour economy
Mumbrella Media can today announce the return of Unlock, the one‑day conference for media and marketing professionals exploring the impact of the 24‑hour economy for brands. Taking place on Thursday, ...
Opinion
Supporting traditional TV isn’t about nostalgia – it’s a good advertising strategy
The long-term strength that brands gain from advertising on TV is under threat. Not because of technology. Not because platforms are changing. And not because audiences are leaving broadcast. The real ...
SCA to offer real-time targeting with ‘world-first’ ad-tech
Southern Cross Austereo has unveiled what it calls “world-first” advertising technology that uses artificial intelligence and Listnr’s trove of first-party user data to target in real time.Listnr ...
Always Human’s Adam Ireland makes first major hire
Always Human has nabbed Tiktok’s Ella McKee as its head of client and partnerships, marking the first significant hire under recently appointed MD Adam Ireland.McKee joins the independent brand and ...
Aussie advertisers abandon traditional media for digital options: Guideline SMI
Australian media agencies are spending more ad dollars than ever before, however traditional radio and television campaigns are being left behind, in favour of digital advertising opportunities.This ...
New consultancy Re/work launches to help teams build culture and perform better
Founded by Kristen Gallagher and Chloe Field, re/Work helps agencies and startups improve team performance and culture through coaching, workshops and consulting.The announcement:Two industry leaders ...
Victorian DOE erects open-air gallery to promote vocational education, via Manifest
A new installation above Melbourne’s Degraves Street from the Victorian Department of Education and Manifest is part of a year-long campaign to promote the VCE Vocational Major as a rewarding career ...
Orange Line expands leadership team with key new hires
Orange Line has appointed David Castle as head of organic, alongside new hires across its organic and paid media teams.The announcement:Independent digital marketing agency, Orange Line, has expanded ...
Cheek Media appoints Kalila Welch as editor
Independent news commentary platform Cheek Media Co has appointed Mi3’s Kalila Welch as editor, making her the company’s first full-time employee.The platform, described as “news that talks back”, was ...