Netflix’s new show, The Eternaut, has become the latest hot topic in the entertainment industry when it comes to generative AI.

The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.

Netflix used AI on a fan-favourite series with a 96 percent Rotten Tomatoes score called The Eternaut and fans aren't happy.

Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the very first GenAI final footage to appear on screen” in an Argentine show called “El Atonata.” He noted that Netflix’s internal production group teamed up with producers to use AI to create a scene of a building collapsing.

Ted Sarandos, co-CEO of Netflix, confirmed the company's first use of artificial intelligence in TV production to make shows cheaper, faster, and of higher quality.

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look of a foreign sci-fi series.

The streaming platform's co-CEO said that AI tools are not replacing jobs but are enhancing production processes.

Netflix said on Thursday that it used generative artificial intelligence to produce visual effects that appeared for the first time on screen in one of its original series, employing a technology that has been a source of anxiety throughout Hollywood.