Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and ...

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking legal and cultural blowback, the marketing world weighs the ...

After serenading the rain gods last year with a giant ‘Megh Santoor’ billboard that literally sang when it poured, the brand ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Articles written by Prady Kumaar ...

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Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...