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User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Lightspeed is a top POS system for retail businesses. Learn about its feature-rich software and advanced e-commerce, reporting and management tools.

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Mintzberg’s management theory outlines five organizational structures and 10 managerial roles to small businesses improve workflow, efficiency and leadership.

Trademark Examples: Learn From These Trademark Infringement Cases You could be committing trademark infringement without knowing it. Here are six trademark cases to learn from.

8 Questions to Ask Before Connecting With Your Audience on Social Media Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Customers want payment options, making the cash-only model inconvenient. If your business doesn't accept credit cards, here are eight reasons you should.

Here is a list of things to consider before deciding whether to purchase or lease your new office space, including pros and cons of both options.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Open offices have pros and cons when it comes to productivity. Learn their upsides and drawbacks and how to maintain productivity in an open office plan.