In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a ...

Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop ...

Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance. SEO PPC PPC SEO Get the newsletter search marketers ...

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other ...