Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.

Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.

The 1:few ABM strategy is ideal for small marketing teams due to its balanced approach between personalization and efficiency. By targeting a small group of similar accounts, teams can create tailored ...

7 ways to boost customers’ emotional connection and loyalty with your brand Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

Brand trust is the most valuable asset your company owns Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence.

How cognitive biases shape email engagement Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action.

Generative engine optimization: What you need to know GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.

To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech ...

The same split-second decision-making applies when people encounter calls to action (CTAs) online. Each time someone scrolls past a button or link, their brain evaluates whether to take action. The ...

The marketer’s guide to conquering data quality issues Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact.